Marketing and Sponsorship

Marketplace Roundup

2.14.2013

Mid-Ohio Sports Car Course has signed a multiyear sponsorship deal with Monster Beverage Corp. The deal includes signage at the track, and Monster will bring its MonsterFreestyle MX motorcycle team to an event at the track this summer (BIZJOURNALS.com, 2/12)....Rahal Letterman Lanigan Racing announced that TranSystems has become an official team partner and associate sponsor of Graham Rahal's No. 15 Izod IndyCar Series car for the '13 and '14 seasons (RLL)....USA Triathlon has inked supplier-level sponsorship agreements with Raceday Transport, SelfGrip Athletic Tape and Virtual Race Bags. The NGB also extended its sponsorship with ROLA bike carriers through this year. Meanwhile, Liberty Mutual has been named the official insurance company partner of USA Water Polo in a deal that runs through the '16 Rio Games (THE DAILY).

PREVIOUS IndyCar Driver Might Sue Dragon Racing For Terminating Contract, Taking Sponsor NEXT Critics See Gus Johnson's Fox Soccer Debut As Solid, But With A Few Stumbles

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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