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Final Ratings: UFC Prelims Set Record On FX; Nets See New High On YES

FX averaged a 1.0 U.S. rating and 1.9 million viewers for the UFC 156 prelims on Saturday night from 8:00-10:00pm ET, figures that “set several ratings marks on the network.” FX Exec VP Chuck Saftler said that the viewership is the “largest for a preliminary show the UFC has ever done, including when it was on Spike.” Saftler: “Probably most importantly, it took about a year for people to understand that UFC had moved from Spike to Fox and specifically for prelims, FX. That was not easy messaging because for a year, Spike was still putting on repeats of UFC product. I think that was confusing people” (SPORTS.YAHOO.com, 2/5).

NOTES: YES Network averaged a 3.1 local rating in N.Y. for the Lakers-Nets game on Tuesday night, marking the channel’s most-watched Nets game ever (YES)….January marked the Big Ten Network’s best monthly primetime ratings average ever among the net’s eight metered markets (BTN)….FS Arizona drew a 1.5 local rating in Phoenix for the Wild-Coyotes game on Monday night, marking the Coyotes’ highest-rated regular-season game since ’04 (FS Arizona).

The charts below list final Nielsen ratings from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RATING
VIEWERS (000)
"Super Bowl Greatest Commercials"
1/30
CBS
8:00-9:00pm
6.0
9,652
Soccer friendly: Mexico-Denmark
1/30
UniMas
9:49pm-12:17am
1.1
2,094
"NFL Honors"
2/2
CBS
9:00-11:00pm
2.6
3,995
U.S. Figure Skating Championships
2/2
NBC
1:00-3:00pm
0.8
1,200
PGA Tour: Waste Management Phoenix Open: Third Round
2/2
NBC
3:00-6:00pm
1.9
2,700
Liga MX: Leon-Cruz Azul
2/2
Telem.
9:00-11:08pm
0.4
763
Liga MX: Tigres UANL-Tijuana
2/2
UniMas
7:53-10:00pm
0.5
821
Liga MX: Club America-Queretaro
2/2
Univ.
6:00-8:00pm
0.6
922
Super Bowl XLVII: Ravens-49ers*
2/3
CBS
6:32-10:47pm
46.4
108,693
Super Bowl postgame
2/3
CBS
10:51-11:11pm
28.7
63,260
NHL: Penguins-Capitals
2/3
NBC
12:30-3:15pm
0.9
1,500
PGA Tour: Waste Management Phoenix Open: Final Round
2/3
NBC
3:15-5:45pm
2.8
4,300
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NCAA Basketball: Michigan-Indiana
2/2
ESPN
8:55-11:09pm
2.5
4,035
NBA: Lakers-Suns
1/30
ESPN
10:33pm-1:04am
1.6
2,431
NBA: Lakers-T'Wolves
2/1
ESPN
9:38-11:56pm
1.4
2,032
NBA: Heat-Nets
1/30
ESPN
8:05-10:33pm
1.3
2,003
UFC 156 Prelims
2/2
FX
8:00-10:01pm
1.0
1,897
"Sunday NFL Countdown"
2/3
ESPN
10:00am-2:01pm
1.2
1,756
NCAA Basketball: Kentucky-Texas A&M
2/2
ESPN
6:06-10:39pm
1.1
1,735
NCAA Basketball: Kentucky-Ole Miss
1/29
ESPN
9:02-11:13pm
1.1
1,714
NBA: Heat-Pacers
2/1
ESPN
7:00-9:38pm
1.1
1,639
NBA: Grizzlies-Thunder
1/31
TNT
8:17-10:43pm
1.1
1,612

NOTE: * = Rating for Super Bowl excludes period where Superdome had blackout. That period from 8:41-9:11pm ET earned a 44.4 rating and 106.556 million viewers

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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