Menu
Research and Ratings

Poll: Pro Football Remains Favorite U.S. Sport; Baseball Narrows Gap From '11

Over one-third of U.S. adults who follow at least one sport (34%) say pro football is their favorite sport, while just 16% say baseball is their favorite, according to Harris Poll’s annual survey of favorite sports in the U.S. Just over one in 10 sports fans (11%) say college football is their favorite sport, while 8% say it is auto racing, 7% say men’s pro basketball and 5% say hockey. All other sports are favorites for 3% or less of sports fans. Since this question was first asked in ‘85, pro football has gone up 10%. Baseball, on the other hand, has gone down seven points. Auto racing and hockey have both gone up three points while men’s tennis, men’s college basketball and horse racing have all gone down three points.

DEMOS: African Americans (48%), those aged 40-49 years (41%) and Westerners (40%) are more likely to say pro football is their favorite sport, while those aged 18-24 (23%), college grads (27%) and Southerners (30%) are less likely to do so. When it comes to baseball, Midwesterners (20%), those aged 50-64 (19%) and Conservatives (19%) are more likely to cite it as their favorite sport. Those aged 25-29 (8%), homes with income under $35,000 (11%) and Southerners (12%) are least likely to say baseball is their favorite (Harris Poll).

FAVORITE SPORTS AMONG U.S. FANS (CHOOSE ONE)
SPORT
'12
'11
'10
'09
'08
'98
'85
% POINTS
CHANGE ('85-'12)
Pro football
34%
36%
31%
35%
31%
26%
24%
10
Baseball
16%
13%
17%
16%
16%
18%
23%
-7
College football
11%
13%
12%
12%
12%
9%
10%
1
Auto racing
8%
8%
7%
9%
8%
7%
5%
3
Men's pro basketball
7%
5%
6%
5%
6%
13%
6%
1
Men's college basketball
3%
5%
4%
3%
5%
4%
6%
-3
Hockey
5%
5%
5%
4%
5%
3%
2%
3
Men's tennis
2%
2%
2%
1%
1%
4%
5%
-3
Boxing
1%
2%
1%
2%
2%
n/a
n/a
n/a
Horse racing
1%
2%
1%
2%
1%
2%
4%
-3
Swimming
2%
2%
1%
1%
2%
n/a
n/a
n/a
Men's golf
2%
2%
2%
4%
4%
4%
3%
-1
Track & field
1%
1%
2%
1%
1%
3%
2%
-1
Men's soccer
2%
1%
4%
2%
3%
4%
3%
-1
Bowling
1%
1%
2%
1%
1%
2%
3%
-2
Women's tennis
1%
1%
1%
1%
1%
n/a
n/a
n/a
Women's pro basketball
*
*
*
*
*
*
n/a
n/a
Women's soccer
*
*
*
*
*
n/a
n/a
n/a
Women's college basketball
1%
*
*
*
*
1%
n/a
n/a
Women's golf
*
*
*
*
*
n/a
n/a
n/a
Not sure
2%
1%
3%
2%
1%
1%
*
n/a
 

NOTES: Percentages may not add to up to 100% due to rounding. The Harris Poll was conducted online in the U.S. between Dec. 12-18, 2012 among 2,176 adults aged 18+, of which 1,476 said they followed at least one sport. * = Less than 0.5% of respondents indicated as their favorite sport.

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/01/23/Research-and-Ratings/Harris-Poll.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/01/23/Research-and-Ratings/Harris-Poll.aspx

CLOSE