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Marketing and Sponsorship

Marketplace Roundup

Coca-Cola has opened an exhibit in Moscow called the History & Future of Olympic Torch Relay with Coke dedicated to the start of the nomination campaign of for the '14 Sochi Games torch relay. The exhibition opened Thursday and will close Jan. 24. The featured exhibits are the symbols of past Olympic torch relays including torches, torchbearers' uniforms, exclusive photos and unique exhibits of the '80 Moscow Games (Coca-Cola)....Grocery store chain H-E-B has signed a deal with Texans DE J.J. Watt and his foundation in which Watt will "serve as a spokesperson to promote some of his favorite H-E-B products." The chain has "worked with the Texans since 2002 and currently partners with the team for the 'Tailgater of the Year' and 'Sacks for Hunger' programs (CHRON.com, 1/17)....EPL club Manchester United has signed a three-year sponsorship with Kansai, a Japanese paint manufacturer. Kansai, which was founded in 1918 and currently ranks as the top paint brand in Japan and Africa, becomes ManU's first official paint partner (Christopher Botta, SportsBusiness Journal)....Golfer Robert Garrigus has signed with Adams Golf and began his season at this week's PGA Tour Humana Challenge "with an Adams hat, bag and hybrid deal." Garrigus joins Rich Beem and Jeff Overton "as new Adams staffers for the 2013 season" (GOLFCHANNEL.com, 1/14).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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