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Marketing and Sponsorship

Marketplace Roundup

Coca-Cola has opened an exhibit in Moscow called the History & Future of Olympic Torch Relay with Coke dedicated to the start of the nomination campaign of for the '14 Sochi Games torch relay. The exhibition opened Thursday and will close Jan. 24. The featured exhibits are the symbols of past Olympic torch relays including torches, torchbearers' uniforms, exclusive photos and unique exhibits of the '80 Moscow Games (Coca-Cola)....Grocery store chain H-E-B has signed a deal with Texans DE J.J. Watt and his foundation in which Watt will "serve as a spokesperson to promote some of his favorite H-E-B products." The chain has "worked with the Texans since 2002 and currently partners with the team for the 'Tailgater of the Year' and 'Sacks for Hunger' programs (CHRON.com, 1/17)....EPL club Manchester United has signed a three-year sponsorship with Kansai, a Japanese paint manufacturer. Kansai, which was founded in 1918 and currently ranks as the top paint brand in Japan and Africa, becomes ManU's first official paint partner (Christopher Botta, SportsBusiness Journal)....Golfer Robert Garrigus has signed with Adams Golf and began his season at this week's PGA Tour Humana Challenge "with an Adams hat, bag and hybrid deal." Garrigus joins Rich Beem and Jeff Overton "as new Adams staffers for the 2013 season" (GOLFCHANNEL.com, 1/14).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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