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2K Sports Surprisingly Announces It Will Release New Version Of "MLB 2K" Franchise

2K Sports this morning made a surprise announcement that it has renewed its video game license with MLB, the MLBPA and MLBAM, and will release "MLB 2K 13" on March 5 for the Xbox 360 and PlayStation 3 featuring Rays P David Price on the cover. 2K Sports had a five-year deal with MLB that expired last year, one that was widely expected to just die without a renewal after the company in '10 blamed the MLB license for much of its overall fiscal losses. Execs for Take-Two Interactive, parent of 2K Sports, had then pegged its MLB-related losses at more than $30M per year. Plans to produce another MLB game have not been mentioned in any quarterly or annual filing with the SEC. Listing upcoming releases well in advance is typical practice for publicly traded game developers. "We'd like to thank our league partners for their support in helping us reach an agreement to bring back 'MLB 2K'," said 2K Sports VP/Marketing Jason Argent. 2K Sports also will revive its $1M Perfect Game Challenge for the fourth straight year as part of the rollout of "MLB 2K 13" with a new contest format. Last year's competition culminated in an eight-person tournament at the MLB Fan Cave.

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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