StubHub PR Coordinator Shannon Barbara on Friday said that tonight's Alabama-Notre Dame BCS Championship has "established historic sales" for the online ticket marketplace, according to Miriam Valverde of the South Florida SUN-SENTINEL. Barbara said that as of Friday, the game had "beaten the 2011 Super Bowl sales by 20 percent." She said, "It is the biggest selling event in StubHub history." Barbara said that the "highest priced ticket sold so far was a $28,000 executive suite and the cheapest one was a $130 general admission ticket." Ticket prices "averaged $1,800" (South Florida SUN-SENTINEL, 1/7). In Ft. Lauderdale, Davis & Romero report bowl organizers have "sold out of tickets" for tonight's game. Prices are "falling on secondary websites," with some dropping "nearly $900" by yesterday afternoon. The least expensive ticket on StubHub "was available for $1,016," and ticket prices are "expected to continue to dip near kickoff" (South Florida SUN-SENTINEL, 1/7). Miami-based Tickets of America CEO Michael Lipman said, "The least expensive seats are being bought up by Alabama. The lower bowl is going to have more Notre Dame fans, and the upper bowl is going to have more Alabama fans.” In Miami, Douglas Hanks cited a report by the Greater Miami Convention and Visitors Bureau which "estimates about 95 percent of the county’s hotel rooms are full this weekend" (MIAMI HERALD, 1/5).
