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Volume 24 No. 157
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Throw It Down! NBA Hits 1 Billion Video Views On Official YouTube Channel

The NBA has surpassed 1 billion video views on its official YouTube channel, making it the first pro sports channel on YouTube to reach the mark. The NBA first teamed with YouTube in late '05, launched the dedicated channel two years later, and recently expanded the relationship to show more than 350 NBA D-League games live. "This is a real rubber stamp of how our content, and this means of delivery, is resonating with fans," said NBA Entertainment Exec VP and Exec Producer of Production, Programming & Broadcasting Danny Meiseles. To mark the milestone, the league uploaded a thank-you video featuring highlights of several of the most-viewed clips in the channel's history.