Fox Tops Sunday's NFL Ratings Behind 49er-Saints; NBC Sees Jump Despite Blowout
Fox drew the highest ratings of the NFL weekend with its national coverage of 49ers-Saints in the late-afternoon window. The game, which went to 93% of the country, earned a 16.5 overnight Nielsen rating, up 5.8% from a 15.6 for the comparable Patriots-Eagles game on CBS last year. NBC earned a 13.5 overnight for the Giants' 38-10 rout over the Packers, and despite the fact it was not a competitive game, the presence of two cornerstone NFL teams helped the net see a 8% jump over last year's Steelers-Chiefs game. CBS drew a 10.5 for its single-window coverage, down 10.3% from Fox' comparable '11 coverage (THE DAILY).
THANKSGIVING FEAST: CBS led all Thanksgiving NFL telecasts with a 15.2 overnight rating for the Texans' 34-31 OT win over the Lions in the early afternoon window. That figure marks CBS’ second-best Thanksgiving game since reacquiring NFL rights prior to the ’98 season. Only the 15.3 rating for last year's Dolphins-Cowboys has been higher for CBS. In the late afternoon slot, Fox earned a 14.5 overnight for the Redskins-Cowboys matchup, down 8% from a 15.8 overnight for Packers-Lions in the early window last year. In primetime, NBC earned an 11.5 overnight for its first Thanksgiving NFL game, which saw the Patriots blowout the Jets 49-19. The telecast, which began at 8:30pm ET, peaked at a 12.7 rating in the 9:00pm window. The game was the No. 1 program of the night and gave NBC a win (Austin Karp, THE DAILY). In Houston, David Barron noted Thursday's Texans-Lions game earned a 26.5 rating on KHOU-CBS, which "produces an average audience of about 587,000 of Houston’s 2.2 million households." That ranks "fifth among Texans ratings this season behind the three prime time games and the game against the Broncos" (CHRON.com, 11/23).
NFL WEEK 12 OVERNIGHT NIELSEN RATINGS
|NET||'12 TELECAST|| |
|'11 NET||'11 TELECAST|| |
|Fox||49ers-Saints (93%)|| |
|CBS||Patriots-Eagles (72%)|| |
EYE OF THE BEHOLDER: In Baltimore, David Zurawik wrote CBS "hit a new low in its coverage" of yesterday's Ravens-Chargers game, and that is "really saying something for this sorry outfit." CBS "literally missed the opening kickoff." Zurawik: "And so it went all day with the CBS Sports College of Clown Coverage." CBS' Dan Fouts "reached another new low," as he "proved to be a worse analyst than Dan Dierdorf" (BALTIMORESUN.com, 11/25).
WELCOME BACK: ESPN's Mike Ditka returned to the net's "Sunday NFL Countdown" pregame show after missing the previous week due to a minor stroke. ESPN’s Chris Berman said, “We’re glad to see the coach back with us. Coach, you look marvelous. Feeling good?” Ditka: “I’m glad to see myself back. I feel good, I really do. I’m very lucky, but wake up calls, you know?” Berman added, “You made a lot of people feel good out there just seeing you right here” (“Sunday NFL Countdown,” ESPN, 11/25).