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Marketing and Sponsorship

NBA, Adidas Unveil New "BIG Color" Monochromatic Christmas Day Uniforms

The NBA and adidas on Monday unveiled the special "BIG Color" uniforms for all 10 teams playing on Christmas Day, commemorating 65 years of NBA games on Dec. 25. The uniforms feature a monochromatic color scheme with solid color team logos, names and numbers framed with minimal accent color. The uniforms are part of the adidas Winter Court Collection, which will be available for purchase at NBAStore.com, the NBA Store in N.Y., Champs Sports and team retailers tomorrow (NBA). CBSSPORTS.com’s Matt Moore wrote the Jazz uniform “isn't that much different from the feel of their normal dark blues.” The green outline is so dark it looks "blue-on-blue.” Meanwhile, the Lakers' “clean white look is fantastic, and that one's sure to be popular.” But the Thunder's “terrible color scheme somehow looks worse here,” and the Spurs' jerseys are “just depressing." The Nets' jersey is “obviously the best, but that's likely just because I think black is the coolest color, ever.” The Heat, Grizzlies, Pacers and Bulls “all look sharp as well,” and the “more defined colors look nice" (CBSSPORTS.com, 11/13). CBS Sports Network's Doug Gottlieb said of the uniforms, "My only point of contention would be that they're all kind of the same thing. Brooklyn's are all black with the white numbers. The Heat are all red, they're all kind of the same running theme and I wish we could change it up just a little bit" ("Lead Off," CBS Sports Network, 11/12).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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