Menu
Marketing and Sponsorship

McIlroy Reportedly Inks Nike Deal For More Than $200M; First Commercial Already Filmed

Golfer Rory McIlroy has “already filmed his first Nike television commercial, to debut next year,” according to Robert Lusetich of FOXSPORTS.com. McIlroy appears in the ad “alongside the man who helped recruit him to Nike, Tiger Woods.” The two “banter while hitting the company’s new red driver and marvel at how far they’re hitting the ball.” The commercial features “two other long-hitting golfers, Nick Watney and Kyle Stanley, who have also made the switch to Nike as the company beefs up what has been a disappointing roster.” The McIlroy deal -- which “could net as much as $250 million -- makes him Nike’s highest-paid golfer, replacing Woods” (FOXSPORTS.com, 11/2).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/11/05/Marketing-and-Sponsorship/McIlroy.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/11/05/Marketing-and-Sponsorship/McIlroy.aspx

CLOSE