Bobcats Owner Michael Jordan "during a wide-ranging, 23-minute interview" discussed changing the team's culture and "whether the franchise might eventually bring the Hornets' nickname back to Charlotte," according to Rick Bonnell of the CHARLOTTE OBSERVER. Jordan said of his ownership role, "I'm in it for the long haul. You're not going to run me out that easily. Losing is not something I take well, but it's not something I run from, either. ... So when people say we can't win here, it drives me nuts and gets me motivate to do everything I can to bring a winner here." Jordan, when asked if the Bobcats will ever be a desirable destination for a difference-making free agent, said, "I do. I also understand we've got to get our house in order, so that it becomes attractive to certain people. ... At the same time, I can't sit back and wait -- we have to nurture what we have." He said of his relationship with Bobcats players: "I don't have direct dialogue with them as much as I used to. I created a little bit more of a distance. ... I send subtle messages. I try to." Meanwhile, Jordan said that he is "open to a name change, but it's premature to say much more." Bonnell notes a "grass-roots campaign to return the Hornets' nickname to Charlotte picked up steam" when Tom Benson purchased the Hornets. Jordan: "It's definitely an interest down the road. But right now it's still the New Orleans Hornets. We're really not at liberty to discuss something owned by someone else" (CHARLOTTE OBSERVER, 11/2).
