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Marketing and Sponsorship

Marketplace Roundup

CleanTools Distribution announced a partnership with NASCAR driver Jimmie Johnson to be the official spokesperson for car care product DryShine. Johnson’s name and image will appear in the campaign, which includes a two-minute TV ad, a Facebook page and a DryShine website. Portions of the TV commercial will air in the U.S. beginning next month, followed by a DryShine national retail campaign in '13 (CleanTools)....The Football Federation Australia and Nike have extended their partnership in an 11-year deal that calls for Nike's logo to "appear on the Socceroos jersey throughout the next three World Cup campaigns." FFA CEO Ben Buckley confirmed that it has "become the largest financial contribution to Australian football" aside from the broadcast deal with Fox Sports (SYDNEY MORNING HERALD, 10/15)....EPL club Manchester United announced a three-year partnership with Azerbaijan-based telecommunications company Bakcell to become the club’s first telecommunications and broadcast partner for the country. The deal provides the company with exclusive team content (ManU).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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