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Yankees' Thrilling Extra-Innings Win Helps TBS Draw Even With '11 Through Six Days

TBS is now averaging a 3.0 overnight Nielsen rating through the first six days of MLB LDS coverage, flat compared to the same period last year. The net was boosted by the Yankees' extra-inning walk-off home run against the Orioles in Game 3 of their ALDS matchup last night, which drew a 4.9 overnight, contributing to a 3.4 overnight for the TBS' doubleheader. That doubleheader average is up 10% compared to the sixth day of coverage last year. TNT also benefited from a walk-off hit in Tigers-A's ALDS Game 4 last night, with the game earning a 2.0 overnight despite going head-to-head with Orioles-Yankees for nearly two hours. Meanwhile, MLB Network aired its second LDS game yesterday, with Cardinals-Nationals Game 3 earning a 0.9 overnight. That figure marks the second best overnight in the net's history, behind only the first postseason game last Sunday, which featured A's-Tigers Game 2.

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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