Xfinity Live Scheduling Special Events To Keep Customers Despite Loss Of Flyers Games
Xfinity Live Philadelphia, the "restaurant/bar/entertainment complex that opened March 30 and is down the street from the Wells Fargo Center, figures to be the hardest hit" by the loss of Flyers games due to the NHL lockout, according to Sam Carchidi of the PHILADELPHIA INQUIRER. To "combat the loss of fan traffic, Xfinity Live -- part-owned by the Flyers' parent company, Comcast-Spectacor -- is scheduling events that it hopes will draw customers." Xfinity Live Philadelphia VP/Marketing Rob Johnson said for every Flyers home game that is lost during the lockout, "we will have some sort of special event here." Plans include "showing the HBO documentary 'Broad Street Bullies' and Flyers trivia quiz nights that offer prizes to winners." Xfinity Live also is "looking into having Flyers coaches do a chalk talk and having Flyers alumni visit." Johnson said that Flyers season-ticket holders "may be offered discounts to the entire complex, which features six bars/eateries." He added that Xfinity Live "does not plan any layoffs during the lockout." Johnson said that it is "fair to estimate that patrons spend, on average, $25 at one of the complex's establishments." Carchidi noted, "multiply that by 2,500 fans who attend during Flyers games, and that's $62,500 that could be lost a night." If the NHL lockout "lasts the entire season -- as it did in 2004-05 -- Johnson doesn't believe it would destroy Xfinity Live." He said, "I think we've established ourselves here. We're confident we can stand on our own as a dining/entertainment district" (PHILADELPHIA INQUIRER, 10/7).