Hit Me Baby One More Time: MLBAM To Hold Single-Day Beat The Streak Contest

MLBAM tomorrow plans to conduct a single-day Beat The Streak contest in attempt to award a never-won $5.6M prize. The game, a popular element on MLB.com since its introduction in '01, calls for players to select an MLB hitter each day to get a hit with a goal of surpassing Joe DiMaggio's real-world record of hitting in 56 consecutive games. After 12 seasons and more than $16M in total offered prizes, no one has even reached 50 straight games in the Beat The Streak contest. The single-day format will allow players to enter in 57 picks on their own or have the site auto-select players for them. Scott's will be the presenting sponsor of the single-day Beat The Streak event, extending its prior support of the game. MLBAM has internally calculated the odds of someone correctly picking 57 players with a hit tomorrow at roughly 16 million to one.