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Marketing and Sponsorship

German Court Grants Nike Injunction Against Adidas' Primeknit Shoe

Nike yesterday announced that a court in Nuremberg, Germany, “has blocked Adidas from making or selling its ‘adizero primeknit’ in Germany,” according to Allan Brettman of the Portland OREGONIAN. The court "granted Nike’s application for an interim injunction against the Adidas shoe,” as Nike contends that the shoe “is a copy of the Nike Flyknit shoe.” Nike said that it will "seek a permanent injunction." Nike in February “introduced Flyknit among several products linked with the 2012 Summer Olympics Games.” Company execs "called the shoe revolutionary because of its upper design that uses little more than thread, reducing cutting floor waste associated with the shoe production process." adidas on July 25 then introduced Primeknit in advance of the London Games, for which it was the official apparel sponsor. Its "similarity to Flyknit was unmistakable.” adidas "made the most of the product's Olympics splash," as the red-and-white model "sported '2012' on the tongue." Also, a “parade of Adidas-affiliated athletes were photographed in London holding the shoe" (Portland OREGONIAN, 9/25).

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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