NASCAR driver Dale Earnhardt Jr. “confirmed Diet Mountain Dew planned to cut back" on the races in which it will sponsor his Hendrick Motorsports No. 88 Chevy during the '13 Sprint Cup Series, according to Jim Utter of the CHARLOTTE OBSERVER. Earnhardt said that Hendrick had “interest from several companies to sponsor his team.” He said, “I would say in general we have more demand than supply” (CHARLOTTE OBSERVER, 9/15). ESPN.com’s David Newton noted Diet Mountain Dew was “contracted for 16 races this season with PepsiCo having the sponsorship rights for 20 races.” Earnhardt “did not say by how many that number would shrink.” But he "made it clear sponsorship is not an issue as it has been for other teams” (ESPN.com, 9/14). SPORTING NEWS’ Bob Pockrass wrote Earnhardt is “not worried about having an unsponsored car at Hendrick.” Earnhardt said that the Hendrick marketing department is “having talks with several companies to fill the unsold races on the No. 88 car” (SPORTINGNEWS.com, 9/14).
Marketing and Sponsorship
RAW EMOTION: The L.A. Times' Bill Plaschke said of Rose becoming emotional during the unveiling of his new adidas shoe, “At a moment when athletes are their most bombastic trying to sell a shoe, he’s at his most humble. You can tell this kid has the weight of a city on his shoulders” (“Around The Horn,” ESPN, 9/14). ESPN’s Tony Kornheiser said Rose’s emotional outburst was “heartwarming and it appears to be honest and real emotion.” Kornheiser: “The setting for it I could be cynical about because people were there to find out that he was selling shoes. But it’s very hard to be cynical about Derrick Rose” (“PTI,” ESPN, 9/14).
Brazil has selected an "endangered armadillo as the mascot" for the '14 FIFA World Cup, according to Brian Homewood of REUTERS. FIFA said that the mascot, which was unveiled last night on a TV program by former Brazil F Ronaldo, "represented the three-banded armadillo, an endangered species indigenous to Brazil." The animal is actually light brown, but the mascot is "yellow with green eyes and a blue shell," the colors of the Brazilian flag. He will be depicted "holding aloft a soccer ball" (REUTERS, 9/17). FIFA indicated that Brazilians "will have until mid-November to choose the name from three choices -- Amijubi, Fuleco and Zuzeco." Amijubi is a "representation of friendliness and joy," while Fuleco and Zuzeco are "linked to an 'ecological message'" (AP, 9/17).