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Marketing and Sponsorship

Marketplace Roundup

Blogger Larry Brown reported Redskins QB Robert Griffin III was seen prior to yesterday's game against the Saints "wearing a long-sleeve shirt with the word 'Heart' written down his chest," but the word was written "on his undershirt to cover up a Nike swoosh." Griffin has been "sponsored by adidas for months, appearing in commercials and even selling Redskins brand adidas socks" since the NFL Draft (LARRYBROWNSPORTS.com, 9/9).

SMOOTH RIDE: Lexus has signed on as the title sponsor of NFL Network's "Thursday Night Football" broadcasts, which begin this week with Bears-Packers. The "Lexus Halftime Show" will be held inside the host stadium for each Thursday night game. Lexus also will offer a "Thursday Night Football" Challenge as well as presenting sponsorships across broadcast, digital and mobile platforms (NFL).

ORANGE YOU GLAD?
Golf Channel’s Lauren Thompson notes Florida's Natural is the "new official orange juice of the LPGA tour." The company will "integrate it products during select tour events and host educational breakfasts for the LPGA Tour mothers and their children” (“Morning Drive,” Golf Channel, 9/10).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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