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Marketing and Sponsorship

Getting The Word Out: PepsiCo Expands NFL Ad Campaign To Include Five Brands

To kick off the first season of its new 10-year sponsorship deal with the NFL, PepsiCo "will be deploying more NFL displays than ever before and highlighting blue can Pepsi,” according to Natalie Zmuda of AD AGE. One “key difference with the new deal is the expansion to include five of ...

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SBJ Morning Buzzcast: May 24, 2024

A look at how the NCAA and Power 5 will pay athletes directly; MLB's attendance and ratings numbers up; Tanenbaum's vision for Toronto's WNBA franchise and WBD Sports to air some CFP games in sublicense agreement.

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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