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Marketing and Sponsorship

Richards-Ross Takes On IOC's Rule 40; Calls It "Exploitation"

U.S. Gold Medal-winning sprinter Sanya Richards-Ross has “taken on Rule 40, an International Olympic Committee regulation that limits how athletes can promote their sponsors,” according to Mary Pilon of the N.Y. TIMES. Rule 40 "restricts advertising activities of athletes and coaches su...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of SpringHill Entertainment/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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