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SBJ In-Depth: NHL Season Opener

8.27.2012

Before the puck drops to start the 2012-13 NHL season, SportsBusiness Journal will outline the people and issues to watch in the new campaign. From league and team marketing plans, to coverage from media partners and activation by sponsors, how will the NHL’s stakeholders position the new season and build on some of the momentum generated in previous years? How will the league build stronger avidity among its passionate fan base and attract more casual fans along the way?

Publishing Date: Sept. 24 Ad Close: Sept. 10 Materials Close: Sept. 12. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com.

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