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Volume 24 No. 156

Research and Ratings

The majority of sports execs feel that there will be no effect on fan interest in tennis’ U.S. Open with the event being held immediately following the Summer Olympics, according to data from a Turnkey Sports Poll. Fifty-two percent of respondents said the Olympics would have no effect, while 31% felt there would be higher interest than in previous years. Fifteen-percent of execs felt there would be lower interest (Turnkey Sports).

What will be the effect on fan interest in tennis' U.S. Open
with the event being held immediately following the Summer Olympics?
RESPONSE
%
No effect
52%
Higher interest than otherwise
31%
Lower interest than otherwise
15%
Not sure/No response
2%