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Volume 24 No. 117
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Medal Stand: Mascots Wenlock And Mandeville Fail To Excite The Masses

Each day during the Summer Games, THE DAILY offers our take on the business performances of some of the people, sponsors, broadcasters and other entities around London.


GOLD: OLYMPIC STADIUM ATMOSPHERE -- The atmosphere at the stadium for track and field has been unbelievable, with packed crowds of 70,000-plus amped up even for the qualifying rounds during the day. The Brits love track so much that many took a seat in the stadium an hour and a half early on the first day of competition. Throw in a competitor from Great Britain and the place simply erupts. It makes for an awfully fun in-stadium experience, and also comes across well on TV.

SILVER: OSCAR PISTORIUS & NIKE CREATIVITY -- Nike once again found a unique way to get its brand noticed, sponsoring sprinter Oscar Pistorius and putting a small Swoosh on the South African's prosthetic legs at the London Games. Pistorius was eliminated in the semifinals of the men's 400 meters, but he is set to run the 400-meter relay later this week and compete in the Paralympic Games.


BRONZE: EDITH BOSCH -- The Dutch judoka Bronze Medal-winner struck, and helped subdue, a man who threw a bottle onto the track at the Olympic Stadium shortly before Sunday night's men's 100 meters. That is poetic justice when a spectator who does something so outrageously stupid happens to be sitting next to someone who can hurt them in hundreds of different ways.

TIN: WENLOCK & MANDEVILLE -- Why can nobody get Olympic mascots right? These two are the latest examples of creepy-looking, alien-like blobs that somebody deemed worthy of being the "faces" of an Olympic Games. It is no surprise that Wenlock and Mandeville dolls reportedly are being sold at an 80% discount in London. Would you want one?