Each day during the Summer Games, THE DAILY offers our take on the business performances of some of the people, sponsors, broadcasters and other entities around London.
| MEDAL | MEDALIST |
| | GOLD: GE -- General Electric, an official Olympic sponsor since ‘05, announced Monday that it has exceeded $1B in infrastructure sales over the past four Olympic Games, which includes $100M in lights, power supplies and other equipment for the London Games. That is a lot of light bulbs, not to mention a successful partnership. |
| | SILVER: MISSY FRANKLIN -- Though she is maintaining her amateur status during these Games so she can compete in college, Franklin has been promoted by NBC throughout the buildup to London as one of the female faces of the Games. The 17 year old certainly delivered in her first individual event last night, winning the 100-meter backstroke. |
| | BRONZE: THE OLYMPIC PARK -- Contrary to four years ago, London’s Olympic Park has been open, welcoming and a fun, party atmosphere. Organizers did a nice job with the park’s planning and layout, and sponsors have to be pleased with the crowds it is drawing. |
| | TIN: “TODAY” SHOW PROMO -- NBC spoiled the results of Franklin’s victory when it ran a “Today” show promo 10 minutes before her race that mentioned her win. We understand that mistakes happen, but if you are going to offer tape-delayed coverage in primetime and have everyone from Bob Costas on down working to build the drama, a mistake of this degree is unacceptable. |
