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Marketing and Sponsorship

Chevrolet Inks ManU Jersey Deal On Heels Of Ewanick Ouster, Liverpool Deal

General Motors' Chevrolet brand yesterday formally unveiled its seven-year shirt sponsorship deal with EPL club Manchester United valued at nearly US$600M, one day after GM Global Chief Marketing Officer Joel Ewanick was " ousted in connection with a deal " that provided sponsorship of the club, ac...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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