Menu
Marketing and Sponsorship

Tim Tebow's Presence At Jets Training Camp Expected To Boost Cortland County Economy

While Jets QB Mark Sanchez "remains the face" of the franchise, newly-acquired QB Tim Tebow "owns the early momentum as the franchise's new football and evangelical force of nature," according to Jim Corbett in a sports section cover story for USA TODAY. Cortland County (New York) Convention & Visitors Bureau Dir Jim Dempsey said that Tebow is “expected to draw 53,000 fans" and pump more than $5.8M into Cortland’s economy before the Jets break training camp. Corbett notes the team’s last trip to Cortland for training camp in ’10 “drew 41,000 fans” (USA TODAY, 7/27). ESPN’s Sal Paolantonio reported from Jets training camp on the campus of SUNY-Cortland and said a storefront in downtown is "obviously ready for one of the biggest icons in professional sports, Tim Tebow.” The broadcast showed the storefront window display that featured Tebow-branded merchandise, including a T-shirt that read “This Is Tebow Town.” Paolantonio: “I’ve been told by a number of people in town here, people who are involved in the Chamber of Commerce and also the business community, that they hope that Tim Tebow’s arrival here will generate a lot of fans and a lot of cash registers ringing downtown” (“SportsCenter,” ESPN, 7/26).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/07/27/Marketing-and-Sponsorship/Tebow.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/07/27/Marketing-and-Sponsorship/Tebow.aspx

CLOSE