Menu
Events and Attractions

Mercury Insurance Open On An Upswing With New Managament, Renovations To Host Site

A year removed from “what could be considered a low point for the Mercury Insurance Open, the once premier women's tennis tournament appears to be on an upswing,” according to Andrew John of the L.A. TIMES. A $50M renovation of the host site at La Costa Resort and Spa at Carlsbad, Calif., “has certainly helped.” While the resort was upgraded, tournament organizers “oversaw changes to the tennis facilities that are primarily in an effort to attract the best WTA players, many of whom have skipped the event in recent years.” WTA Mercury Insurance Open Exec Dir Steve Simon said, "Players, like everyone else, when they see investment and they see energy and they see things that are building the event and putting them on a bigger stage, those are places they're going to want to play. It happens over time, but we wanted to start putting the foundation for that in place this year." John notes premium seating “has been upgraded, the north end of the stadium has been redesigned, and video walls have been added to provide an easier view of scores, match updates and replays.” Simon acknowledged that the talent pool in this year's tournament “isn't what it once was when it was considered a ‘premier’ tournament on the WTA tour.” But he said that the field “was stronger than it has been, and he expects it to continue to get better” (L.A. TIMES, 7/16).

SLEEPING GIANT: In California, Leighton Ginn wrote Simon always saw the Mercury Insurance Open “as a sleeping giant” on the WTA Tour. It had “similar elements that turned Simon's main tournament, the BNP Paribas Open in Indian Wells, into one of the world's five biggest tournaments.” Simon and the rest of his BNP Paribas exec team took over managing the Mercury Insurance Open earlier this year. Simon said, “It's a great tennis market that plays it and consumes it. ... It draws from Orange County, the Inland Empire and they're all within driving distance.” Octagon was “persistent about having Simon run the tournament and he weighed the options.” He said, “It's good for any organization to challenge itself and it will only help what we're doing at Indian Wells.” Ginn noted in the future, the tournament “will continue to have challenges with the field because of where it sits on the calendar.” This year, the Mercury Insurance Open “begins two weeks after the Wimbledon finals.” As "nice" as La Costa is, it is “a small venue that won't allow for much growth.” Simon does not see the tournament “growing from a 28-player draw to 56 because of it” (Palm Springs DESERT SUN, 7/15).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/07/16/Events-and-Attractions/Mercury-Insurance-Open.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/07/16/Events-and-Attractions/Mercury-Insurance-Open.aspx

CLOSE