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People and Pop Culture

Executive Transactions

Madison Square Garden named IRENE BAKER Senior VP/Government Affairs, effective July 9. Baker will report to MSG Exec VP/Communications & Administration BARRY WATKINS. Baker formerly served as Cabinet Affairs Dir for New York Gov. ANDREW CUOMO’s office (MSG)….NYRA named former MSG and NFL Giants exec RODNELL WORKMAN Marketing Dir (NYRA)….IndyCar named MATT BREEDEN VP/Business Affairs. Breeden previously was Champ Car World Series VP & General Counsel (IndyCar)….Maroon PR named MARLENE ALVAREZ and STEPH DEISHER Account Coordinators (Maroon PR)….Sports Systems named CASSANDRA CALLEJA Corporate Accounts Manager (Sports Systems)….Under Armour named TBS Young Kids & Adults Media Group Animation CMO BRENDA PIPER and former U.S. Navy Special Operations Command Head ERIC OLSEN to its BOD, effective July 1 (Under Armour)….The Stars named MALLORY MARTIN Partnership Activation Dir and WHITNEY ALLEN Activation Manager (Stars)….Rio '16 Communications Dir CARLOS VILLANOVA confirmed that COO RODERLEI GENERALI resigned to pursue “other professional interests” (AROUNDTHERINGS.com, 6/26)….The Rugby Football Union hired O2 Head of Sponsorship NIC FLETCHER as Head of Marketing. Fletcher will report to Chief Commercial Officer SOPHIE GOLDSCHMIDT (RFU).

Do you have an executive announcement? If so, please send to editorial@sportsbusinessdaily.com.

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