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Volume 25 No. 234
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York Becomes Official HVAC Parnter Of NHL, Six Teams For '12-13 Season

Johnson Controls yesterday announced that the York brand has become the official heating, ventilation and air conditioning (HVAC) partner of the NHL in North America for the '12-13 season. York becomes an official partner of the NHL, the NHL Draft, the '13 Bridgestone Winter Classic, the NHL Awards and a supporter of NHL Green (NHL). SPORTSBUSINESS JOURNAL's Christopher Botta reports York's goal "is to increase brand awareness during its key marketing periods: October and November for heating, and April and May for cooling." The new deal is "the company's first major sports buy." York will "gain not only the league-level relationship, but also partnerships with six teams," including the Canadiens, Canucks, Flyers and "three more teams with whom deals are being finalized" (SPORTSBUSINESS JOURNAL, 6/18 issue).