Menu
Marketing and Sponsorship

Adidas Criticized For Basketball Shoe Line Featuring Orange "Shackles"

adidas has "sparked outrage and been accused of promoting slavery by creating a new pair of trainers which have bright orange 'shackles' that fit around the wearer's ankles," according the London DAILY MAIL. The company is "under fire for its August scheduled release of the JS Roundhouse Mids, which many have compared to the devices worn by black slaves in 19th Century America.” The “seemingly innocent promotional material, uploaded to Facebook earlier this month, asks, 'Got a sneaker game so hot you lock your kicks to your ankles?'” The shoes have "sparked angry debate online, with many saying there is a more cynical tone to the advertisement.” More than 2,000 people have called the design “offensive” and “ignorant” while saying the shoes are “'slavewear' product.” adidas has "so far not commented on the claims" (London DAILY MAIL, 6/18).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/06/18/Marketing-and-Sponsorship/adidas.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/06/18/Marketing-and-Sponsorship/adidas.aspx

CLOSE