Menu
Leagues and Governing Bodies

Could Feng's LPGA Victory Spark Golf's Popularity Growth In China?

Golfer Shanshan Feng became the first player from mainland China to win an LPGA event with her victory Sunday at the Wegmans LPGA Championship, and she “may have helped hyper-accelerate a fledgling game there with all kinds of crazy potential,” according to Randall Mell of GOLFCHANNEL.com. She also became the “first man or woman from there to win a major championship in golf.” Feng said, “I would say if the Koreans can do it, China can do it. I think in the future, China will be one of the strongest countries in golf.” Feng’s victory, combined with golf becoming an Olympic sport in ‘16, is “expected to light a fire for the game in China.” Feng's coach Gary Gilchrist said, “Golf has never been a major sport in China because it’s never been an Olympic sport. China sports are all about the Olympics, so a lot more people are excited about golf now” (GOLFCHANNEL.com, 6/10). She added, "It’s really going to help golf in China because now we know Chinese can be winning all over the world.” GOLFWEEK’s Beth Ann Baldry noted while golf is “unattainable to the vast majority of Chinese, the world is well aware of what happens when the Chinese government puts resources behind an Olympic sport.” China “already has been gunning for the 2016 Olympics, but Feng’s victory could shift the nation's efforts into overdrive” (GOLFWEEK.com, 6/10). Meanwhile, ESPNW.com’s Mechelle Voepel wrote the LPGA is “more international than ever,” yet one American “in particular, Stacy Lewis, is establishing herself as a regular contender.” This past weekend’s LPGA Championship had “what's become a standard for most events on the tour: a multinational leaderboard every day” (ESPNW.com, 6/11).

GLOBAL APPEAL: Golfer Steve Flesch said of Feng’s win, "It's going to be an impetus for more people in China to play golf.” Golf Channel’s Charlie Rymer said, “Not only it does a lot for golf in China, but golf in a broader sense in Asia.” He added it “won’t be long before the LPGA is visiting China, no doubt that that’s coming at some point in the future.” Golf World Exec Editor Ron Sirak: “Shanshan’s victory along with the fact golf’s returning to the Olympics in 2016 is going to be a big stimulus for the game in China” (“Morning Drive,” Golf Channel, 6/11).

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/06/12/Leagues-and-Governing-Bodies/LPGA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/06/12/Leagues-and-Governing-Bodies/LPGA.aspx

CLOSE