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Volume 24 No. 160
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What's Up For The Weekend With USFL President & CEO Jaime Cuadra

USFL President & CEO JAIME CUADRA has resided in San Diego for well over 40 years, and plans to enjoy the holiday weekend the only way he knows how: jamming out at a Beach Boys concert, cruising on a bike ride to visit a veterans’ cemetery on Memorial Day and hitting the links.

CALIFORNIA DREAMIN’: Friday, I’m going to start my weekend off very early and I’m going to spend the day with my daughter who is 21. She lives here in San Diego as well and we are going to go see the Beach Boys concert. It’s going to be a blast. Poor girl had to grow up listening to the Beach Boys because that’s all I used to play on Saturday mornings. … It’s what runs though the fabric of my life. I actually saw the originals back when they came to play for the Padres during a summer game. But the exciting part about this one is that it’s the reunion of the remaining Beach Boys who have not played together for many many years. So I’m excited for her to get to see the original ones that are left.

WIPE OUT: My next favorite thing to do is to go to my favorite Mexican food place and have a great dinner and probably go to a movie. The Mexican spot is called Marrietta’s and I have gone there for probably a good 15, 20 years. I have had the same waiter every time I go. The very cool thing is that I don’t even have to order. He knows exactly what I want, how I want it and will serve me my margaritas. If he looks at me and says, “You look like you need a margarita tonight.” I will say, “You’re right. And since I’m not driving, I’ll take two.”

GOOD VIBRATIONS: If I’m laying by the pool I’m listening to OTTMAR LIEBERT, classical flamenco guitar and I love that. It’s very, very relaxing when you’re sitting by the pool with palm trees around you. The other times -- I’m going to make a shameless plug -- I’m actually listening to my son who is a rock and roller. His band is called Goodnight Caulfield, like in Holden Caulfield from “The Catcher in the Rye.” He’s a phenomenal singer, guitar player and song writer. When I’m cycling I plug in and listen to bands like Switchfoot, I’ll listen to a little bit of KATY PERRY and The All-American Rejects. Because of my son’s music career, I’m pretty plugged into the more current musicians.

DON’T WORRY BABY: Saturday I probably will go visit my mom and spend some time with her. My mom is 83-years-old and she is the angel in my life. She’s the one person, besides my wife, that I absolutely adore. I usually bring her -- I know this doesn’t sound healthy but it’s what she asks for and at 83, it just doesn’t really matter -- so I bring her a box of donuts. She loves to have her donuts with her coffee every morning so I try to bring her a dozen donuts to last her through the week.

WOULDN’T IT BE NICE: I think Sunday my son and I will go play some golf. It’s almost a weekly standing date that we go out and play early in the morning. Sometimes we’ll play the long course, sometimes we’ll play to short course depending on what kind of time we have available. He and I are very competitive and we’re within a couple strokes of each other most of the time. We’re pretty cut-throat when we’re on there, no mulligans.

I GET AROUND: Monday morning I’ll get up very early, and I’m an avid cyclist so I will ride about 40 to 50 miles out to this spot called Point Loma. It’s where the Veterans cemetery is, and I will go there and pay my respects and get some exercise at the same time.

HELP ME, RHONDA: I love shopping. I love going to the mall and shopping for clothes. That’s like one of those things men aren’t supposed to really love but I do. I love going out shopping. I think sometimes my wife has to actually hide my wallet so I don’t go. … I’m a very non-traditional 52-year-old guy when it comes to how I dress. I don’t dress age inappropriate, but what I try to do is combine things that I like. I love wearing True Religion jeans and T-shirts, that’s my favorite thing to do. I hate being too formal, but I can dress formally if I have to.