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Marketing and Sponsorship

On Campus: Auriemma's Role As Bank Pitchman To Expand

In Hartford, Kenneth Gosselin reported Massachusetts-based Berkshire Hills Bancorp “intends to enter into a marketing agreement" with UConn women's basketball coach Geno Auriemma after the company's Berkshire Bank recently "acquired Connecticut Bank & Trust Co.” Auriemma also was "n...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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