Sports execs feel that lower prices, increased variety and more combo packages would be most effective at increasing total revenue from concessions, according to a Turnkey Sports Poll conducted in April. Twenty-five percent of respondents felt lower concessions would be the most effective measure to take, while 21% said increased variety of food options and 20% said more combo packages. Execs were also asked what they felt the biggest motivation was for sports venues to add to “party-themed” areas. Forty-five percent of execs said the top motivation was drawing revenue from under-utilized stadium/arena inventory, while 25% said improved event experience (Turnkey Sports Poll).
| Which approach would be most effective at increasing
total revenue from concessions? |
| APPROACH | % |
| Lower concessions prices | 25% |
| Increased variety of food options | 21% |
| More combo packages | 20% |
| More high quality, high-priced items | 17% |
| Healthier options | 15% |
| Not sure/No response | 2% |
| What is the biggest motivation to construct
"party-themed" areas within sports facilities? |
| REASON | % |
| Revenue from under-utilized stadium/arena inventory | 45% |
| Improved event experience | 25% |
| Attracting a new demographic | 13% |
| Sponsorship revenue opportunities | 12% |
| Improved food and beverage experience | 4% |
| Not sure/No response | 1% |
