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SBD/April 11, 2012/Franchises
MLB Franchise Notes: Yu Darvish Generates Sponsorship Revenue For Rangers
In Ft. Worth, Barry Shlachter notes Rangers P Yu Darvish has already started to generate revenue for the team "by attracting lucrative corporate sponsorships." Rangers COO Rick George said of Darvish's marketing potential, "It's hard to measure at this point. But there are three additiona...