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Volume 24 No. 137


The Marlins took the “first step toward trying to heal the rift” caused by manager Ozzie Guillen’s recent comments on Fidel Castro by suspending the manager for five games beginning tonight, according to a front-page piece by Beasley & Leon of the MIAMI HERALD. Guillen will “not collect a paycheck while suspended; instead, the team will donate about $150,000 to human-rights charities.” In his first press conference yesterday since his comments appeared in Time magazine, Guillen said, “I’m very embarrassed, very sad and I’m very, very, very sorry.” Marlins President David Samson said that the team “never considered firing Guillen, who was notified of his suspension during a frank conversation with team owner Jeffrey Loria Monday night.” Samson said that MLB Commissioner Bud Selig “contacted the Marlins to express his ‘extreme disappointment’ over Guillen’s remarks ... although the league is not expected to take further action.” Beasley & Leon report there was a “raucous rally” of around 200 people organized by the anti-Castro group Vigilia Mambisa outside Marlins Park yesterday, the new taxpayer-supported facility that “sits in the heart of Little Havana,” and the protest was the most visible evidence that Guillen and the team “still have much work to do to win over their most vocal critics.” Even “beyond the Cuban-American community, Guillen’s remarks have quickly become Miami’s No. 1 topic of conversation this week,” and some have “marveled at the public relations disaster the team is facing just days after riding high on Opening Night at its glittering new ballpark" (MIAMI HERALD, 4/11).

THE DETAILS: The Marlins released a statement that read in part: “The pain and suffering caused by Fidel Castro cannot be minimized especially in a community filled with victims of the dictatorship." Selig in a statement said, “Mr. Guillen’s remarks, which were offensive to an important part of the Miami community and others throughout the world, have no place in our game.” In Ft. Lauderdale, Joseph Schwerdt notes Guillen’s comments were “particularly stinging to a Miami-Dade community that helped finance” the team’s new $515M ballpark. It hurts the Marlins' attempt "to market the team to Miami-Dade’s Latin community and in Latin American countries.” Guillen said that he would “take full and sole responsibility for his comments and attempted to deflect criticism from the organization and Marlins owner Jeffrey Loria.” Guillen: “Continue to support the Marlins. Continue to support the players. Continue to support this great thing right now” (South Florida SUN-SENTINEL, 4/11). Samson said the five-game suspension shows “we take this very seriously” and Loria’s “extreme disappointment is a total understanding of this community and the impact those comments, however interpreted, have on the community.” In Ft. Lauderdale, Davis & Rodriguez write whether or not “that begins the healing process will become clearer when the team returns Friday” for its next home game (South Florida SUN-SENTINEL, 4/11). Samson said, "We believe in his apology. We believe everybody deserves a second chance'' (NEWSDAY, 4/11).

THE FALLOUT: In N.Y., O’Keeffe & Vinton write Guillen “appeared stunned by the backlash his comments in Time caused in South Florida,” and his apologies are “not likely to soothe South Florida Cuban-Americans who have called for his job” (N.Y. DAILY NEWS, 4/11). In West Palm Beach, Hal Habib writes Guillen’s apology “appeared unwelcome by a couple of hundred protesters outside the new Marlins Park in Little Havana.” At least once during Guillen's news conference, their “shouts for his ouster could be heard through the glass inside the packed interview room” (PALM BEACH POST, 4/11). In DC, Amy Shipley writes Guillen’s remarks “seemed to further damage what had been a distant, if not contentious, relationship between this city and its baseball team.” Miami-Dade Mayor Carlos Gimenez said, “I’m putting this squarely on the Marlins. They need to do right by the community. I think the current ownership doesn’t get it. They may be a decent baseball organization, but they’re not a good community organization. They are hypersensitive to criticism and insensitive to the community.” Miami-Dade County Board of County Commissioners Chair Joe Martinez: “The five-game suspension really doesn’t address the magnitude of his statements. I guess they figured it would be enough to calm the people. … The people will let him know” (WASHINGTON POST, 4/11). In N.Y., Thompson & Macur in a front-page piece write Guillen’s predicament for the Marlins and MLB “represented a marketing nightmare.” The Marlins are “a team whose lifeblood just happens to be the biggest Cuban community outside Havana.” Thompson & Macur: “Such a combustion of sports and politics is not common” (N.Y. TIMES, 4/11).

TIMING IS EVERYTHING:’s Greg Couch writes the suspension is Loria’s “way of buying time to see if the Cuban community in Miami will cool off, whether the protests and boycotts will go away” (, 4/11).’s Howard Bryant wrote suspending Guillen was “the prudent, image-conscious reaction for the Marlins, but now we'll find out just what kind of crisis manager Loria is.” Bryant: “Perhaps the conservative Cuban exile community will not forgive Guillen, causing the Marlins to suffer financially. If that proves true, Guillen will not survive as manager, regardless of apology or contrition” (, 4/10).’s Jim Bowden wrote the discipline “should’ve been a little stronger, and perhaps a 60-day suspension from the league without pay might be more appropriate” (, 4/10). In Chicago, Mike Imren writes some Cuban-Americans “called for Guillen to be fired and instead he was suspended for five games.” Somewhere in between “would be more appropriate, like a month suspension.” Five games “aren’t enough time to accomplish much healing” (CHICAGO DAILY HERALD, 4/11).’s Israel Gutierrez wrote “to fire Guillen would set a different precedent.” One that “doesn't allow for mistakes, even ones this explosive in nature” (, 4/10).

ENOUGH ALREADY: In DC, Deron Snyder writes five games is “Guillen’s price for now." It is a “fair amount that, unfortunately, might increase if pressure doesn’t decrease” (WASHINGTON TIMES, 4/11). A MIAMI HERALD editorial was written under the header, “Ozzie’s Big Mouth.” The editorial: “The Marlins, for their part, did right by suspending their manager for five games. They say his salary for those five games will go to charity. Good” (MIAMI HERALD, 4/11). In Miami, Greg Cote writes “passion and apology met at the intersection of Sports & Politics outside the new Marlins Park.” The Marlins, who are “scrambling into damage-control mode, were smart to immediately denounce Castro and Guillen’s comments, and smart to suspend Guillen.” It is now “time for Miami to be bigger than that mistake,” and it is “time to accept his apology as sincere and move on” (MIAMI HERALD, 4/11). In Ft. Lauderdale, Dave Hyde writes, “There’s no defending Guillen’s comments. And there’s no forgetting them. And there’s no guessing where he goes from here.” But Hyde adds, “Enough. Move on, At some point there’s nothing else to say” (South Florida SUN-SENTINEL, 4/11).

Pundits say Marlins might be forced to fire
Guillen if protests do not calm down

TAKING THE FIRST STEP: In N.Y., Mike Lupica writes the Marlins “did the right thing by suspending Guillen and then Guillen said all the right things, began to back his words up with actions.” Soon there will be “boycotts and demonstrations outside the Marlins’ fancy new ballpark,” and that is why there is “no way of knowing if Guillen is actually safe with the Marlins, no matter what they are saying, at least in the short run.” But if the Marlins “do fire him, it won’t be about Castro or the violent anti-Castro element.” It will be “about business” (N.Y. DAILY NEWS, 4/11). USA TODAY's Mike Lopresti writes a “full confessional was necessary,” as was the five-game suspension (USA TODAY, 4/11). Marlins C and player rep John Buck said that he “hopes Guillen’s apology puts an end the controversy -- and that it doesn’t ignite again when the Marlins return home Friday to open their first homestand at Marlins Park against the Houston Astros.” Buck: “We’ll see how it plays out. Hopefully not. Hopefully what he has done today will help put a big band-aid on it. Hopefully” (, 4/10). In St. Louis, Bryan Burwell writes Guillen's “mea culpa has not gotten him past this just yet.” Burwell: “Not by a long shot. It is impossible for anyone who has not been directly affected by the atrocities that Castro has inflicted on an entire generation of Cubans to understand how deeply Guillen's words have hurt the large Cuban-American community in Miami” (ST. LOUIS POST-DISPATCH, 4/11). USA TODAY’s Jorge Ortiz writes the signs “indicate the road to forgiveness will be long and difficult” (USA TODAY, 4/11).

AN OZZIE IN ANY OTHER UNIFORM: In West Palm Beach, Dave George writes the Marlins “can't immediately part with him ... because they clearly knew what they were buying.” Loria “did not show up for Ozzie's press conference,” while Samson and Marlins President of Baseball Operations Larry Beinfest “stood quietly to the side as their manager talked and left without comment to the media” (PALM BEACH POST, 4/11). In Chicago, Barry Rozner writes Guillen’s comments “can’t be a surprise to Miami owner Jeff Loria, because Guillen has done this for decades.” Rozner: “They thought hiring a wacky manager would be entertaining and profitable, and docking his pay is at the least unfair and probably hypocritical.” The team will suspend him for five games “in hopes of appeasing the Cuban community, but such pandering is transparent and ineffective,” as those insulted “will not likely be assuaged” (CHICAGO DAILY HERALD, 4/11).

GET WHAT YOU PAY FOR:’s Michael Rosenberg wrote the Marlins “did not just get what they deserved,” they got “what they hired” (, 4/10). In Chicago, Steve Rosenbloom wrote, “Whether they meant it or not, and I’m doubting their sincerity, the Marlins seized a great opportunity to act like sensitive members of a local community teeming with Cubans.” He added, “Gain some good local publicity. Make nice with the expatriates. And all the while revel in the jackpot of being able to punish the man for doing exactly what they hired him to do” (, 4/10). Also in Chicago, David Haugh writes the Marlins “got exactly what they paid for: $2.5 million a year worth of distractions that have absolutely nothing to do with baseball” (CHICAGO TRIBUNE, 4/11). In N.Y., Joel Sherman writes the Marlins “wanted the outrage of Guillen and now cannot distance themselves just because Guillen didn’t understand the bounds of what too far were.” Loria and Samson “thought they would be scooping up their own winnings by investing in an outrageous man without an editing valve named Ozzie Guillen.” They should “not be able to walk away as if they didn’t understand there was gambling going on with such a hire” (N.Y. POST, 4/11).

THE BLAME GAME: In DC, Mike Wise writes Selig and MLB are “the bigger jokes.” Baseball’s “protective media, the people who enabled Guillen’s vulgarity over the years, also need to take blame." Wise wonders: “When are baseball and its gatekeepers -- some of whom held microphones Tuesday -- going to apologize for letting Ozzie Guillen and his big mouth stick around this long to begin with?” (WASHINGTON POST, 4/11). In Baltimore, Steve Gould noted Selig “sat with Castro and took in an exhibition game Baltimore played in Cuba in 1999.” Gould: “Obviously, it's not the same as Guillen declaring his respect for the dictator, but Selig attended a public event with Castro in the very country where Castro has terrorized his own people for decades” (, 4/10).

Moores retains two investment
firms to help broker Padres sale
Padres Chair John Moores yesterday formally restarted his efforts to sell the club following the collapse of a prior agreement with team Vice Chair Jeff Moorad, retaining both Allen & Co. and Moag & Co. to broker a new deal. The move by Moores provides some clarity after weeks of mystery surrounding the club following the removal of a planned vote from the agenda of January's league meeting, Moorad's exit from team day-to-day operations, and then forfeiture of the team's Chief Exec title. A new sale is likely six to 12 months away, but when it does arrive, it likely will be for significantly more than the estimated $530M deal Moores signed with Moorad in '09. The deal will include the controlling interest in the club and a 20% share in the new RSN the Padres are forming with Fox Sports Net. "Obviously, this is a good time to reach out and see what the interest level is," Moores said in a conference call yesterday with reporters. "Clearly the Dodgers sale and the current media market will have a lifting effect on the value of the club." Moores declined to outline a new desired price target, or the specific circumstances surrounding Moorad's sudden exit when he appeared to be on the cusp of full entry into the fraternity of MLB team owners. But Moores said he was under no pressure to sell the club right now (Eric Fisher, SportsBusiness Journal). Moores noted that the decision "was made after he met last week with the limited partners." Moores: "What I did was meet with the limited partner group right before the opening game. I found out what they wanted to do. Ron Fowler, as member of the executive committee, will be sitting with me and the bankers. No decision was made until I talked with the limited partners. The sense of the limited partners is that it was time to sell." Moores also said that he has "heard no names regarding who might be interested in buying the Padres." Moag & Co. Chair & CEO John Moag said that he and Allen & Co. Managing Dir Steve Greenberg "have already received 'a number of calls' regarding the Padres" (SAN DIEGO UNION-TRIBUNE, 4/11).

: In California, Dan Hayes notes the Padres are "expected to announce this week" that MLB has "approved a 20-year, $1 billion broadcast rights deal with regional sports network Fox Sports San Diego." Reports indicated that in the wake of the record $2.15B paid by the Johnson-Guggenheim Partners group to buy the Dodgers last month, the Padres "could sell for at least $700 million." Moores said, "Everybody is aware of the Dodgers transaction, and also the overriding factor is it is a very strong media market, which lots of clubs are starting to feel. It's obviously a good time to reach and find out what the interest level is in acquiring the franchise" (NORTH COUNTY TIMES, 4/11).

Neither MLB nor Fox Sports "plans to try to stop the sale of the Dodgers, virtually ensuring that the deal will receive court approval Friday," according to Bill Shaikin of the L.A. TIMES. MLB and Fox, the Dodgers' two "most formidable combatants in U.S. Bankruptcy Court, expressed relatively minor concerns Tuesday, the deadline for parties to object to the sale." MLB has been "frustrated by what it considers a lack of information" about former Dodgers Owner Frank McCourt's $2.15B sale of the team to Guggenheim Baseball Management, and a separate transaction in which McCourt and Guggenheim "will jointly own the Dodger Stadium parking lots." However, the court "almost certainly would have rejected any MLB objection on those grounds, as the league already had approved Guggenheim as a buyer, and the McCourt entity that currently owns the parking lots is not part of the bankruptcy case" (L.A. TIMES, 4/11). MLB continues to seek about $8M in recovered expenses, primarily legal fees from the case, while Fox is seeking written assurances that Guggenheim has not aligned with Fox's industry rival Time Warner Cable as part of the purchase. Time Warner is not believed to have any role in the deal, but almost certainly will be an active bidder for the club's TV rights when they become available after the '13 season. Both the league and Fox have been strident legal opponents to the Dodgers during the run of the nearly 10-month-old case. But each of their primary grievances has been settled (Eric Fisher, SportsBusiness Journal).

TREAD LIGHTLY: In L.A., T.J. Simers writes under the header, "Frank McCourt's Relationship With Ownership Group Doesn't Sit Well." Simers asks, "What do we know about the Guggenheim investors back in Chicago?" Simers hopes someone from Guggenheim "understands how deeply McCourt offended Dodgers fans." McCourt "misled fans in Los Angeles from the start, and now we get a replacement in Guggenheim who appears to be just as evasive when it comes to explaining its financial wherewithal." Fans are "reading about redactions, lines in documents blacked out, entire sections hidden from view, and lawyers wanting documents sealed from public scrutiny." The last thing a new Dodgers owner "should be doing is leaving open the possibility they are as duplicitous as the previous owner." It seems like Guggenheim and McCourt "are cozier than anyone might have expected when he announced he was selling the team" (L.A. TIMES, 4/11).

SECURITY CHECK: In L.A., Sewell, Blankstein & Rubin in a front-page piece report the fact yesterday's home opener against the Pirates "sold out was noteworthy." Last year the team's "traditionally loyal fan base deserted in droves amid safety concerns, the team's lackluster performance and a sordid divorce case involving McCourt and his wife." The L.A. Police Department "deployed a few hundred officers in a deliberate show of force in and around the stadium" in an effort to avoid any serious incidents. Squads of officers "patrolled the parking lots on foot, horseback and bicycle; scores of uniformed and undercover cops took up posts throughout the stands and near the concession stands where lines for beer grew in the warm afternoon." Police reported 55 arrests, "almost all for minor, alcohol-related offenses -- a drop from the 92 arrests on opening day last year and 132" in '10. Many fans said that they "appreciated the police presence, though some said it was a bit heavy-handed." Most fans said that they "understood why it was needed, but some were disheartened that the seemingly omnipresent police uniforms had created a somewhat oppressive scene" (L.A. TIMES, 4/11). The AP's Robert Jablon reported there were "79 ejections from the sold-out game for rowdiness, drunkenness and other unruly behavior." L.A. Police Officer Bruce Borihanh: "If we'd had this level of enforcement last year we'd probably have more than 345 citations" (AP, 4/10).

A DAY TO CELEBRATE: In L.A., Jill Painter notes yesterday's game marked one of the final days of McCourt's tenure, and "started a new chapter in Dodger history with the Magic Johnson-led Guggenheim ownership group about to take over." The day was "full of hope and promise and new beginnings for Dodger fans." Aside from McCourt "being there, the atmosphere was electric" (L.A. DAILY NEWS, 4/11). Also in L.A., Steve Dilbeck noted Terry Seidler, the daughter of former Dodgers Owner Walter O'Malley, threw out the first pitch before yesterday's game and was accompanied on the field by her brother, Peter O'Malley. He had been "critical of Frank McCourt’s ownership of the Dodgers, and was one of the early bidders seeking to purchase the club during its auction, so it was a nice gesture to invite him back for the first pitch." McCourt was "in attendance, but was in his private suite and not in his box next to the team dugout" (, 4/10).'s Scott Miller wrote the Dodgers are "no longer feeling entitled to much of anything." How much "damage McCourt did to the franchise will be answered in the coming months." But Miller wrote, "Maybe a city and a ballclub are ready to fall back in love again. Maybe winning 'em back one fan at a time isn't a bad way to go." Dodgers RF Andre Ethier said, "It's fun to be back here at Dodger Stadium playing in front of these fans again. It was the way it felt a couple of years ago." Miller wrote although not everything "was perfect" yesterday, things are "looking up" (, 4/10).

The halftime break during Pistons' games “is no longer dead time” as Pistons and Palace Sports & Entertainment President Dennis Mannion has “brought a new attitude in his move to Auburn Hills from the West Coast,” according to Ashley Woods of the GRAND RAPIDS PRESS. Mannion, who previously was Dodgers President, arrived “with Harlan Hendrickson in tow, whom he quickly hired into the newly-designed role of ‘Vice President of Lifestyle Marketing.’” Hendrickson is in charge of the halftime show and is “committed to signing national artists with hit singles under their belts.” Woods noted the arena's YouTube channel “has helped sweeten the deal for some performers; who have begun to contact Hendrickson with inquiries.” Hendrickson said, “They've seen the videos. We make them look very good -- performing with lighting and stage props and 50 dancers. It's only helped." The halftime performers are one of Hendrickson’s ideas “to reposition Pistons game as a stylish, cool nighttime entertainment option,” while another is in ticketing. PS&E VP/PR Jeff Corey said that low attendance numbers are "partly due to management's new policy of eliminating multiple-ticket discount offers.” Corey: “Their goal is to keep the value of the tickets up, and to increase the value of the game experience by boosting the entertainment taking place during the games." Hendrickson added, "We don't have a lot of that tongue-in-cheek nonsense that's at a lot of NBA games. What we're trying to get at right now is more class. More of a production." Meanwhile, Woods noted the Pistons' staff used to be “spread across multiple floors of the Palace's front office building,” but Mannion “blew out the walls of a department on the second floor, designing one large communal office space for all of PS&E's marketing and creative staff for the first time in the Palace's 24-year history” (, 4/10).

SEASON TICKETS STAYING THE SAME: In Grand Rapids, David Mayo reported the Pistons yesterday announced that "season-ticket sales are under way for next season, with no increase in costs from this season's levels." In one promotion for the '12-13 season, season-ticket buyers "will receive a team jacket with a microchip planted in the sleeve which will allow the wearer" a 20% discount on concessions and 30% on merchandise purchased at The Palace of Auburn Hills. Current season-ticket holders "will begin receiving renewal notices this week" (, 4/10).

In Ft. Worth, Barry Shlachter notes Rangers P Yu Darvish has already started to generate revenue for the team "by attracting lucrative corporate sponsorships." Rangers COO Rick George said of Darvish's marketing potential, "It's hard to measure at this point. But there are three additional sponsors we didn't have last year specifically because of Yu Darvish." George said the sponsorships represented "more than a seven-figure lift" for the Rangers. The team's new corporate sponsors are financial services firm Vanguard Group, Honolulu-based insurance agency Life Plaza, and Tokyo-based online game company Gloops (FT. WORTH STAR-TELEGRAM, 4/11).

BETTING ON THE FUTURE: In Cincinnati, Paul Daugherty notes the Reds yesterday signed 2B Brandon Phillips to a six-year contract extension worth $72.5M through '17, and that deal is "on top of the $225 million they committed to Joey Votto" through '23. The Reds have "locked up six very important players now," through at least '14: Votto, Phillips, RF Jay Bruce and Ps Johnny Cueto, Sean Marshall and Aroldis Chapman. The players are "pieces around which to build," and they form the basis of what Reds President & CEO Bob Castellini "believes can be a consistently good team." He thinks that "consistent winning will cause you to come to more games than you do now." The most the Reds have ever drawn was 2.6 million in '76, to watch "arguably the best team ever assembled, coming off a championship season." Castellini has "never put a number on what he believes would constitute good support, but you have to think anything less than 30,000 a game, in a 42,000-seat palace, would be disappointing for a team that contends consistently" (CINCINNATI ENQUIRER, 4/11).

SKIPPING THE PARTY: In Boston, Dan Shaughnessy reports fomer Red Sox manager Terry Francona likely will not appear at Fenway Park "when the Red Sox celebrate the 100th anniversary of their beloved ballpark a week from Friday against the Yankees." Francona, in reference to last fall's Boston Globe article on his job performance, said, "Somebody went out of their way to make me look pretty bad. ... It’s a shame. I’m sure they’ll have a great event and I was part of a lot of that stuff there, but I just can’t go back there and start hugging people and stuff without feeling a little bit hypocritical." Red Sox President & CEO Larry Lucchino said, "I understand how strongly he feels on this matter and I accept that" (BOSTON GLOBE, 4/11).

ANYBODY HOME? In Oakland, Joe Stiglich reports the paid attendance for last night's Royals-A's game at Coliseum was 10,670, "but it appeared that no more than about 2,000 showed up to a game that was delayed 43 minutes at the start" due to rain (OAKLAND TRIBUNE, 4/11). That comes on the heels of Monday night's game, in which the SAN JOSE MERCURY NEWS' Tim Kawakami noted the A’s announced attendance was 10,054, but that "would be certainly true if there were 7,500 invisible -- and very quiet -- people here." Kawakami: "This is the smallest crowd I’ve seen at the Coliseum, ever. And it compares to some of those old Candlestick crowds for chilly Giants games in the ’70s" (, 4/9).