Around 3.4% of U.S. adults claim to be very interested in men's and/or women's tennis, while 20.1% have some sort of interest, according to data from Scarborough Sports Marketing. The more avid tennis fans tend to be in older demos (45-64, 65+), live in households with larger incomes ($100K+, $250K+) and have some sort of advanced education. Among different races/ethnicities, African Americans and Asians have higher levels of avidity for tennis than Caucasians or those with Spanish/Hispanic background.
| INTEREST LEVELS AMONG U.S. ADULTS
IN MEN'S AND/OR WOMEN'S TENNIS |
| DEMOGRAPHIC | VERY INTERESTED | ANY INTEREST |
| AGE |
| 18-29 | 2.8% | 18.3% |
| 30-34 | 3.0% | 20.1% |
| 45-64 | 3.6% | 21.5% |
| 65+ | 4.4% | 19.3% |
| LEVEL OF EDUCATION |
| Four-year college graduate | 4.1% | 26.9% |
| Some graduate work or graduate degree | 4.8% | 28.9% |
| GENDER |
| Male | 3.7% | 24.0% |
| Female | 3.1% | 16.4% |
| RACE/ETHNIC ORIGIN |
| Caucasian (non-Hispanic) | 2.8% | 19.2% |
| Black/African American (non-Hispanic) | 7.1% | 29.8% |
| Spanish/Hispanic origin | 2.7% | 15.0% |
| Asian | 6.2% | 30.8% |
| Other | 4.4% | 22.3% |
| HOUSEHOLD INCOME |
| $50K+ | 3.7% | 24.0% |
| $75K+ | 3.9% | 26.1% |
| $100K+ | 4.4% | 28.2% |
| $250K+ | 5.8% | 33.2% |
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COMING TO YOUR CITY: Both the ATP World Tour and WTA are in the middle of an annual spring U.S. swing, with both tours currently in Miami for the Sony Ericsson Open. On the ATP World Tour, the U.S. is home to three of nine Masters Series events, which is the level just under majors. The DC market, which plays host to both an ATP and WTA tour as part of the U.S. Open Series in the summer, ranks as the U.S. market with the highest level of avidity for tennis. Just over 30% of residents in that market claim to be tennis fans. The only U.S. market in the top five for tennis avidity without a tournament is Raleigh-Durham.
| POPULARITY OF TENNIS AMONG U.S. MARKETS
WHICH HOST AN ATP OR WTA EVENT* |
| MARKET | % OF RESIDENTS THAT ARE TENNIS FANS |
| DC | 30.3% |
| West Palm Beach-Ft. Pierce | 30.0% |
| N.Y. | 27.7% |
| Atlanta | 27.5% |
| Miami-Ft. Lauderdale | 26.3% |
| S.F./Oakland/San Jose | 25.5% |
| Cincinnati | 23.9% |
| Memphis | 23.4% |
| San Diego | 23.0% |
| Greensboro-High Point-Winston-Salem | 22.5% |
| Hartford-New Haven | 21.2% |
| L.A. | 20.9% |
| Dallas-Ft. Worth | 20.2% |
| Houston | 20.1% |
| Providence-New Bedford | 19.5% |
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NOTES: * = Figures unavailable for markets of Palm Springs, Calif., and Charleston, S.C.
