NBA TV Sees Big Audience Gain For Trade Deadline Coverage Last Week

NBA TV saw a big audience increase for its coverage of the NBA trade deadline last week, with the average number of viewers tuning into its afternoon show posting a 77% increase over last year (122,000 vs. 69,000). The channel's 7:00pm ET show posted a 47% gain in the average number of viewers, as well (160,000 vs. 109,000). "It's a full-season trend that we're seeing," said NBA Digital GM Christina Miller. "Our deadline shows are the latest part of that." Miller said that the good numbers translated online, too, with unique users to NBA.com and team sites increasing 23%; page views up 22% and video views up 21%. "We are using a lot of our resources to be in multiple places," she said. "There were great storylines across the board and a lot of surprises throughout the day."