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Research and Ratings

Execs Feel MLS' Move To NBC Nets Will Have Minor Impact On Long-Term Growth

Sports execs feel that MLS’ switch from Fox Sports to the NBC family of networks will have a minor positive effect on the sport’s long-term growth, according to data from a Turnkey Sports Poll taken in February. Forty-five percent of execs polled said MLS games moving to NBC and NBC Sports Network would have a minor positive effect, with 27% saying it would have no effect and 20% saying there would be a major positive effect. Execs also felt that the current All-Star Game model, in which MLS players take on an EPL team, is the format that draws the most attention to the event. Finally, execs were asked if MLS had a chance over the next five years in passing either the NHL, NASCAR, NBA, MLB or the NFL in popularity. Forty-five percent of execs said MLS would not pass any of those leagues, while 35% said it would pass the NHL (Turnkey Sports).

What effect will MLS' switch from Fox Sports to the NBC family
of networks have on the sport's long-term growth?
EFFECT
%
Major positive effect
20%
Minor positive effect
45%
No effect
27%
Not sure/No response
8%
 
Which MLS All-Star Game format draws
the most attention to the event?
FORMAT
%
MLS All-Stars/EPL team
55%
MLS All-Stars/U.S. national team
14%
MLS All-Stars divided into two teams
(i.e. East-West or U.S. players-Int'l players)
13%
MLS All-Stars/non-EPL team
3%
Not sure/No response
15%
 
Which league does MLS have a chance of becoming more
popular than in the U.S. over the next five years?
LEAGUE
%
None
45%
NHL
35%
NASCAR
14%
NBA
3%
MLB
1%
NFL
0%
Not sure/No response
2%

 

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