Menu
Franchises

MLS Timbers' Sponsorship Revenue On The Rise, Attendance Expected To Grow

Businesses are "already tapping the Timbers juggernaut," as sponsorship revenue is up by 10% over last year, which "had set an MLS record for a first-year franchise," according to Andy Giegerich of the PORTLAND BUSINESS JOURNAL. The Timbers also expanded Jeld-Wen Field's capacity from 18,627 seats to more than 20,000. Each home game is "expected to sell out" and season tickets are "already gone." Team Owner Merritt Paulson said that the Timbers "hope to improve the quality of the in-stadium video wall and its accompanying audio." Fans in "some designated sections will be allowed to stand throughout the contests." Paulson "wouldn't rule out working with others to bring more sports to the city, although that offer doesn't include bringing back minor league baseball." Paulson: "I wouldn't rule out other sports opportunities, but I won't throw anything out there because I'm focused on the Timbers." Paulson noted that while his father Henry, the former U.S. Treasury Secretary, is a partner in the group that owns the Timbers, Paulson "must repay his father the tens of millions that the senior Paulson has invested." He said, "All of this is essentially a loan from him. It's not like it's a trust fund. It's definitely an interesting dynamic" (PORTLAND BUSINESS JOURNAL, 2/24 issue).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/28/Franchises/Timbers.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/28/Franchises/Timbers.aspx

CLOSE