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Marketing and Sponsorship

Lin Debuts New Nike Shoe During Rising Stars Challenge, But No Signature Line Yet

Nike created the Nike Zoom Hyperfuse Low iD basketball shoe, which Knicks G Jeremy Lin wore Friday night when he played in the BBVA Rising Stars Challenge during NBA All-Star Weekend, according to Allan Brettman of the Portland OREGONIAN. The $130 shoe “won't be available at off-the-shel...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of SpringHill Entertainment/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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