NBC has sold out all of the ad spots for Sunday's broadcast of Super Bowl XLVI. The chart below presents a quarter-by-quarter run down of the advertisers on Sunday's game. The list, compiled via research and several media reports, is tentative and likely to change by gametime. Pre-game, halftime and post-game spots are not included in the chart (THE DAILY).
| ADVERTISER | LENGTH | AGENCY |
| FIRST QUARTER |
| A-B InBev (Bud Light Platinum) | :30 | Translation, N.Y. |
| A-B InBev (Bud Light Platinum) | :30 | Translation, N.Y. |
| Audi | :60 | Venables, Bell & Partners, S.F. |
| Best Buy | :30 | Crispin Porter + Bogusky, Boulder |
| Coca-Cola | :30 | Wieden + Kennedy, Portland |
| General Electric | :30 | BBDO, N.Y. |
| Hyundai (Velostar Turbo) | :30 | Innocean Worldwide Americas
(In-house) |
| Mars (M&Ms) | :30 | BBDO, N.Y. |
| Toyota (Lexus GS) | :30 | Attik, S.F. |
| SECOND QUARTER |
| A-B InBev (Bud Light) | :30 | Cannonball, St. Louis |
| A-B InBev (Budweiser) | :60 | Anomaly, N.Y. |
| Bridgestone | :30 | Richards Group, Dallas |
| Coca-Cola | :60 | Wieden + Kennedy, Portland |
| GoDaddy.com | :30 | In-house |
| H&M (David Beckham line) | :30 | In-house |
| NFL (Xbox enhancement) | :30 | n/a |
| Skechers (GoRun shoes) | :30 | Siltanen & Partners, El Segundo |
| Teleflora | :30 | Fire Station (In-house) |
| THIRD QUARTER |
| A-B InBev (Budweiser) | :60 | Anomaly, N.Y. |
| Acura | :60 | RPA, Santa Monica |
| Bridgestone | :30 | Richards Group, Dallas |
| Cars.com | :30 | DDB, Chicago |
| Century 21 | :30 | Red Tettemer & Partners, Philadelphia |
| Dannon Yogurt | :30 | Poptent, San Clemente (crowdsourcing) |
| General Electric | :30 | BBDO, N.Y. |
| NFL.com Fantasy Football | :10 | Grey, N.Y. |
| NFL (Player safety) | :30 | Grey, N.Y. |
| Toyota (Camry) | :30 | Saatchi & Saatchi, L.A. |
| Volkswagen (Beetle) | :60 | Deutsch, L.A. |
| FOURTH QUARTER |
| 2nd Story Software (TaxACT program) | :30 | J.W. Morton & Associates,
Cedar Rapids |
| A-B InBev (Bud Light) | :30 | mcgarrybowen, N.Y. |
| CareerBuilder.com | :30 | In-house |
| GoDaddy.com | :30 | In-house |
| History Channel ("Swamp People") | :30 | In-house |
| Honda (CR-V compact crossover) | :60 | RPA, Santa Monica |
| Hyundai (Genesis Coupe R-spec) | :30 | Innocean Worldwide Americas
(In-house) |
| Kia (Optima Limited) | :60 | David & Goliath, L.A. |
| MetLife | :30 | Crispin Porter + Bogusky, Boulder |
| Relativity Media ("Act of Valor") | :30 | In-house |
| Samsung | :90 | 72ansunny, L.A. |
| PLACEMENT TO-BE-DETERMINED |
| Chrysler (TBD) | :120 | n/a |
| E*Trade | :30 | Grey, N.Y. |
| GM (Cadillac ATS sport) | :30 | Fallon, Minneapolis |
| GM (Chevy Camaro) | :30 | Consumer-generated |
| GM (Chevy Silverado) | :30 | Goodby, Silverstein & Partners, S.F. |
| GM (Chevy Sonic) | :30 | Goodby, Silverstein & Partners, S.F. |
| Paramount Pictures ("The Dictator") | :30 | In-house |
Paramount Pictures
("G.I. Joe: Retaliation") | :30 | In-house |
| PepsiCo (Doritos) | :30 | Consumer-generated |
| PepsiCo (Doritos) | :30 | Consumer-generated |
| PepsiCo (Pepsi Max) | :30 | TBWA/Chiat/Day, L.A. |
| PepsiCo (Pepsi/X Factor) | :60 | TBWA/Chiat/Day, L.A. |
| Universal Pictures/Fandango ("Battleship") | :30 | In-house |
| Walt Disney Pictures ("John Carter") | :30 | In-house |
Walt Disney Pictures/Marvel
("The Avengers") | :30 | In-house |
