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Marketing and Sponsorship

Time To Play The Game: Verlander Appears On "Conan" To Promote "MLB 2K12" Release

Tigers P Justin Verlander appeared on TBS’ “Conan” last night in part to promote the upcoming release of 2K Sports’ “MLB 2K12” and the game’s new “Perfect Game Challenge.” 2K Sports for the third year will award $1M to a user that throws a perfect game, but instead of giving the prize to the first player to achieve the feat, Verlander said the company is “going to rate the perfect games.” He noted the “top eight perfect games are going to compete in New York in a tournament style.” Verlander is the cover athlete for the game, and TBS’ Conan O’Brien asked, “Do you like how you're depicted on the cover? You look kind of like a superhero here. This is kind of neat.” Verlander: “It's me, I look great.” Laughing, O’Brien said, “You do look good. You look like you're in the middle of a hurricane pitching, but it's nice.” Verlander said of the cover image, “They did some electricity on my arm which I like. I love it. I think it's great. That picture was taken in my garage, by the way.”

RING MY BELL: O’Brien asked Verlander whether he has rituals before he is scheduled to pitch. Verlander said, “The night before, as you can tell by my amazing physique, I eat Taco Bell.” O’Brien asked somewhat incredulously, “You eat Taco Bell the night before you pitch every time?” Verlander: “Every start, yes. You're welcome, Taco Bell. But it's true.” O’Brien added, “It also results in your gameday diarrhea tradition. … You're welcome, Taco Bell” (“Conan,” TBS, 1/11).

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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