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Marketing and Sponsorship

Marketplace Roundup

In Green Bay, Thomas Rozwadowski noted State Farm is “offering Wisconsin residents a chance to win dinner for themselves and two friends” with Packers QB Aaron Rodgers. The grand prize also includes a "Rodgers-signed State Farm championship belt and a trip for two to see the Packers play the New York Giants on the road (game tickets, airfare, hotel and food) next season.” Rodgers has an endorsement deal with State Farm and has appeared in several commercials for the insurance company (GREENBAYPRESSGAZETTE.com, 1/11).

BUILDING ANTICIPATION: In Orlando, Josh Robbins notes Magic C Dwight Howard spent part of his time yesterday prior to the team’s game against the Trail Blazers “on the campus of adidas' North America headquarters” in Portland. During his visit, Howard and company officials “talked about their plans for All-Star Weekend in Orlando on Feb. 24-26.” Howard said there would be "some kind of big celebration in Orlando for all the fans down there." Howard: "We're looking forward to having something crazy. I can't tell you guys right now, but it's going to be fun" (ORLANDO SENTINEL, 1/12).

FLAVOR BOOST: Sheets Brand Energy Strips announced that Clippers G Chris Paul has joined the company’s roster of brand partners. Paul will introduce with brand’s new flavor, Mint Boost, and has directed his own commercial that launched yesterday as part of Sheets’ national Facebook competition (Sheets).

WELK THIS WAY
: Patriots WR Wes Welker is growing a playoff mustache and has “teamed up with Sportiqe Apparel Co. for a limited-edition T-shirt celebrating his facial hair, with a portion of the proceeds benefitting the Wes Welker Foundation, a fund set up for at-risk youth living in Oklahoma City.” In addition, the Boston Herald is giving away 10 “Catching Passes and Growing Staches” T-shirts, including one autographed by Welker (BOSTON HERALD, 1/12).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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