Menu
Facilities

BBVA Compass Signs 10-Year, $20M Naming-Rights Deal For MLS Dynamo Stadium

The MLS Dynamo have sold naming rights to BBVA Compass Bank for their new stadium in a deal valued at $20M over 10 years, according to a source tied to the negotiations. The international bank gets its name on the stadium plus branding opportunities inside the 22,000-seat facility, including the chairman’s club, a small private lounge reserved for company meetings. The bank also gets a suite and stadium-wide ATM exclusivity. The Dynamo, co-owned by AEG, and AEG Global Partnerships brokered the deal together; Dynamo Exec VP Steve Powell and AEG Global Partnership's Todd Goldstein and Nick Baker were the principals involved. BBVA Compass Bank, a Spanish company, has its Investment Solutions division based in Houston. The bank played a key role in financing stadium construction through the city’s tax increment reinvestment zone where taxes spurred by new development helps pay for those projects. In addition, at today’s press conference to officially announce the naming-rights deal, the Dynamo and the bank will unveil their “Building a Better Houston” initiative to encourage further development in the East End neighborhood of downtown Houston. BBVA Compass Stadium opens May 12 with AEG Facilities operating the building. Levy Restaurants will be the food provider pending a signed contract. Over the course of the season, the $80M facility will transition from Ticketmaster to Outbox, AEG’s new ticketing system (Don Muret, SportsBusiness Journal). Texas Southern will play its home football games at BBVA Compass Stadium, which “is otherwise going to be a soccer-specific site with occasional concerts and boxing matches promoted by Dynamo co-owner Oscar De La Hoya” (HOUSTON CHRONICLE, 12/14).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/12/14/Facilities/Dynamo.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/12/14/Facilities/Dynamo.aspx

CLOSE