Silver Chalice New Media Signs Deal With Minneapolis-Based Ad Buyer

Silver Chalice New Media, the White Sox-owned digital media and technology outfit, has signed a partnership linking its Season digital ad sales network with Minneapolis-based Novus Media Inc., a large-scale ad buyer. The deal will allow local-market media clients of Novus to access Season's extensive battery of syndicated online video highlights, including those from the NHL, MLB, PGA Tour, MLS and numerous collegiate properties, and analysis programming. "We always knew that we wanted to have a highly targeted digital solution for marketers, that you couldn't just buckshot a message out there, and this deal with Novus is an important step toward that," said Silver Chalice New Media CEO and White Sox VP & CMO Brooks Boyer.