Menu
Research and Ratings

Overnight Ratings: ESPN's Breeders' Cup Classic Down 61% Without Draw Of Zenyatta

The Breeders’ Cup Classic on ESPN from 6:30-7:15pm ET earned a 1.2 overnight Nielsen rating for Drosselmeyer’s win on Saturday, down 61% from last year’s race, which featured Zenyatta attempting to remain defeated. ESPN also earned a 1.1 overnight for Breeders’ Cup coverage from 3:30-6:30pm, down 54% from similar coverage last year. Over on ABC, coverage from 2:00-3:30pm earned a 1.0 overnight, down 41% from last year. The Breeders’ Cup was a lead-in for ABC’s regionalized college football at 3:30pm, which earned a 4.5 overnight without competition from CBS’ traditional SEC matchup in that window. CBS’ LSU-Alabama game in primetime led all weekend college football, while Arkansas-South Carolina in the primetime window on ESPN earned a 1.4 overnight. ESPN’s top college football game over the weekend was Iowa’s upset of Michigan, which earned a 2.6 overnight in the 12:00pm window. On Sunday afternoon, ESPN earned a 2.8 overnight for the NASCAR Sprint Cup AAA Texas 500, up slightly from a 2.7 for the same race last year.

The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV (THE DAILY).

TELECAST
DATE
NET
TIME (ET)
RAT.
Breeders' Cup World Championship
11/5
ABC
2:00-3:30pm
1.0
College Football: (regional)
11/5
ABC
3:30-7:00pm
4.5
College Football: (regional)
11/5
ABC
8:00-11:30pm
2.1
"College Football 2011"
11/5
CBS
2:30-3:00pm
0.5
"College Football Today"
11/5
CBS
3:00-3:30pm
0.7
College Football: Army-Air Force
11/5
CBS
3:30-6:45pm
1.3
College Football: LSU-Alabama
11/5
CBS
8:00-11:30pm
11.9
ISU Grand Prix of Figure Skating (taped)
11/5
NBC
3:00-5:00pm
0.7
NFL Turning Point" (taped)
11/5
NBC
5:00-6:00pm
0.7
"The NFL Today"
11/6
CBS
12:00-1:00pm
2.7
"NFL on CBS": (single)
11/6
CBS
1:00-4:05pm
11.1
"Fox NFL Sunday"
11/6
Fox
12:00-1:00pm
3.7
"NFL on Fox": (regional)
11/6
Fox
1:00-4:15pm
9.7
"NFL on Fox": Giants-Patriots (55%);
Packers-Chargers (36%)
11/6
Fox
4:15-7:30pm
18.6
"The OT"
11/6
Fox
7:30-8:00pm
9.0
ING N.Y. Marathon (taped)
11/6
NBC
2:00-4:00pm
0.6
Figure Skating: "Rain: A Tribute to The Beatles" (taped)
11/6
NBC
4:00-6:00pm
0.9
"Football Night in America"
11/6
NBC
7:30-8:15pm
5.5
"Sunday Night Football": Ravens-Steelers
11/6
NBC
8:30-11:15pm
14.2

 

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/11/07/Research-and-Ratings/Overnights.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/11/07/Research-and-Ratings/Overnights.aspx

CLOSE