Sports Execs: Triple Crown Winner Needed To Boost Interest In Horse Racing
Sports execs feel that a Triple Crown winner would most increase casual fan interest in horse racing, according to data from a Turnkey Sports Poll taken in September. Fifty-one percent of respondents said a Triple Crown winner would provide the biggest boost among casual fans, while 25% said a consistent presence in mainstream media would help the most. Execs were also asked if they had watched on TV, attended or wagered on horse racing over the past year. Fifty-five percent of execs said they had watched on TV, while 40% said they had not done any of those activities (Turnkey Sports Poll).
Which of the following would most increase
casual fan interest in horse racing?
|Triple Crown winner|| |
|Consistent presence in mainstream media|| |
|More advertising by the industry|| |
|Promotions involving fan giveaways tied to winning horses|| |
|Larger purses|| |
|More focus on horses' backgrounds|| |
|More focus on jockeys' backgrounds|| |
|Not sure/no opinion|| |
In the past year, have you done any of the following?
|Watched horse racing on TV|| |
|Attended a horse racing event|| |
|Wagered on horse racing|| |
|None of these|| |