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Volume 24 No. 156

Research and Ratings

Sports execs feel that a Triple Crown winner would most increase casual fan interest in horse racing, according to data from a Turnkey Sports Poll taken in September. Fifty-one percent of respondents said a Triple Crown winner would provide the biggest boost among casual fans, while 25% said a consistent presence in mainstream media would help the most. Execs were also asked if they had watched on TV, attended or wagered on horse racing over the past year. Fifty-five percent of execs said they had watched on TV, while 40% said they had not done any of those activities (Turnkey Sports Poll).

Which of the following would most increase
casual fan interest in horse racing?
RESPONSE
%
Triple Crown winner
51%
Consistent presence in mainstream media
25%
More advertising by the industry
5%
Promotions involving fan giveaways tied to winning horses
3%
Larger purses
2%
More focus on horses' backgrounds
1%
More focus on jockeys' backgrounds
1%
Not sure/no opinion
12%
In the past year, have you done any of the following?
RESPONSE
%
Watched horse racing on TV
55%
Attended a horse racing event
20%
Wagered on horse racing
22%
None of these
40%